Made to Stick: Why Some Ideas Survive and Others Die
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Words That Work, Revised, Updated Edition: It`s Not What You Say, It`s What People Hear
Author: Frank Luntz
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Simple Church: Returning to God's Process for Making Disciples
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Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives
Author: George Lakoff
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Deep Change: Discovering the Leader Within (Jossey-Bass Business & Management Series)
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Microtrends: The Small Forces Behind Tomorrow's Big Changes
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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
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Shaped By God's Heart: The Passion and Practices of Missional Churches
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Direct Hit: Aiming Real Leaders at the Mission Field
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management Third Edition (Praeger Series in Political Communication)
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Get Out the Vote: How to Increase Voter Turnout
Author: Donald P. Green
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The Way to Win: Taking the White House in 2008
Author: Mark Halperin
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)
Author: Ted Brader
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Politics Lost: From RFK to W: How Politicians Have Become Less Courageous and More Interested in Keeping Power than in Doing What's Right for America
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The Argument: Billionaires, Bloggers, and the Battle to Remake Democratic Politics
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Get Out the Vote, Second Edition: How to Increase Voter Turnout
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The Bill : How Legislation Really Becomes Law: A Case Study of the National Service Bill
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One Party Country: The Republican Plan for Dominance in the 21st Century
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
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Political Polling: Strategic Information in Campaigns (Campaigning American Style Series)
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Building Red America: The New Conservative Coalition and the Drive For Permanent Power
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Building Red America: The New Conservative Coalition and the Drive for Permanent Power the Drive for Permanent Power
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The Manship School Guide to Political Communication
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The New Political Targeting
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Winning Right: Campaign Politics and Conservative Policies
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One Party Country: The Republican Plan for Dominance in the 21st Century
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Communication in Political Campaigns (Frontiers in Political Communication)
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
Author: Edward B. Keller
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