Words That Work: It's Not What You Say, It's What People Hear
Author: Frank Luntz
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The Campaign Manager: Running and Winning Local Elections (Third Edition)
Author: Catherine Shaw
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Running for Office: The Strategies, Techniques and Messages Modern Political Candidates Need to Win Elections
Author: Ronald A. Faucheux
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Get Out the Vote: How to Increase Voter Turnout
Author: Donald P. Green
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Winning Elections: Political Campaign Management, Strategy, and Tactics
Author: Ronald A. Faucheux
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In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)
Author: John G. Geer
Manufacturer: University Of Chicago Press
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)
Author: Ted Brader
Manufacturer: University Of Chicago Press
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management Third Edition (Praeger Series in Political Communication)
Author: Daniel M. Shea
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Campaigns And Political Marketing
Author: Wayne P. Steger
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Going Negative
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Winning Elections With Political Marketing
Author: Philip Davies
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Get Out the Vote, Second Edition: How to Increase Voter Turnout
Author: Donald P. Green
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Author: Frank Luntz
Manufacturer: Hyperion
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Winning Elections With Political Marketing
Author: Philip Davies
Manufacturer: Routledge
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Mudslingers: The Top 25 Negative Political Campaigns of All Time Countdown from No. 25 to No. 1
Author: Kerwin C. Swint
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Political Polling: Strategic Information in Campaigns (Campaigning American Style Series)
Author: Jeffrey M. Stonecash
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The New Political Targeting
Author: Hal Malchow
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Campaigns And Political Marketing
Author: Wayne P. Steger
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Images, Issues, and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections (Lexington Studies in Political Communication)
Author: E. D. Dover
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