Words That Work: It's Not What You Say, It's What People Hear
Author: Frank Luntz
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Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time
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The Campaign Manager: Running and Winning Local Elections (Third Edition)
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Running for Office: The Strategies, Techniques and Messages Modern Political Candidates Need to Win Elections
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Get Out the Vote: How to Increase Voter Turnout
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Take It Back: Our Party, Our Country, Our Future
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Winning Elections: Political Campaign Management, Strategy, and Tactics
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In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)
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Congressional Elections: Campaigning at Home and in Washington
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)
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The Way to Win: Taking the White House in 2008
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Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management Third Edition (Praeger Series in Political Communication)
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Campaigns And Political Marketing
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Going Negative
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Winning Elections With Political Marketing
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Get Out the Vote, Second Edition: How to Increase Voter Turnout
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25 Fundraising Secrets
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Politics Lost: How American Democracy Was Trivialized By People Who Think You`re Stupid
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Author: Frank Luntz
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Winning Elections With Political Marketing
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Mudslingers: The Top 25 Negative Political Campaigns of All Time Countdown from No. 25 to No. 1
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Foxes in the Henhouse: How the Republicans Stole the South and the Heartland and What the Democrats Must Do to Run `em Out
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No Place for Amateurs: How Political Consultants are Reshaping American Democracy
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Political Polling: Strategic Information in Campaigns (Campaigning American Style Series)
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The New Political Targeting
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Breaking the Political Glass Ceiling: Women and Congressional Elections (Women in American Politics)
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Poison Politics: Are Negative Campaigns Destroying Democracy?
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Campaigns And Political Marketing
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Images, Issues, and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections (Lexington Studies in Political Communication)
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Political Consultants and Negative Campaigning
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